The dynamic nature of the aesthetics field is exciting. Year after year and decade after decade, new techniques and treatments emerge that focus on improving the safety and effectiveness of cosmetic procedures. Social trends, of course, play a role in shaping the popularity of these procedures.
Social media has certainly influenced the number of facial rejuvenation treatments being performed, and the erosion of the stigma once attached to plastic surgery has led men to embrace cosmetic procedures such as facelifts. Trends we’re seeing in 2020 at plastic surgery practices throughout Los Angeles reflect these changing attitudes.
Here’s a guide to some of the trends we expect to continue seeing this year and beyond:
Return of the Facelift
Yes, nonsurgical facial rejuvenation treatments, including injectables such as BOTOX® and fillers, are popular. But women and men are realizing that while these procedures can enhance their appearances under the right conditions, they can’t replace cosmetic plastic surgery procedures such as a facelift. At my Los Angeles-area practice, I’m seeing patients who want the long-lasting results provided by the surgery. The most effective—and most natural-looking—treatment for facial aging remains a well-performed cheek and neck lift. You can see the results in our gallery of before-and-after photos.
We’ve all heard of the Mommy Makeover. Get ready to read more and more about the Daddy Do-Over as men try to gain confidence in their appearances with body contouring and facial rejuvenation treatments. A recent Harris Poll commissioned by RealSelf included some interesting findings regarding men. The results showed men are more likely to get breast reduction surgery than women (especially guys between the ages of 35 and 44), and that eyelid surgery is more popular among men than women. This interest in cosmetic procedures among men is partly due to a desire to look more youthful at work, according to the survey.
Advances in Non-Invasive Tech
We’ve witnessed a steady rise in innovative nonsurgical treatments during the past decade, and I expect that trend to remain strong. As plastic surgeons, we want to provide the desired results with the least invasive procedure. Minimally invasive and non-invasive treatments are better than ever, which improves the patient experience. Nonsurgical fat reduction and facial rejuvenation will continue to be popular among both men and women.
The use of targeted micro-injections of neurotoxins such as BOTOX is part of a broader trend of wanting results that look more subtle and natural. BOTOX is also at the center of a newer trend: patients in their mid-20s who delay the development of facial wrinkles such as crow’s feet and worry lines with BOTOX injections.
Whatever aesthetic treatment you may be considering, it’s important to choose an experienced, board-certified plastic surgeon with an excellent track record for performing the procedure you want. The first step is to request a consultation by contacting our office using the online form or calling us at (626) 796-3373.